Meet Lori Livacich — Champion of Purpose-Driven Brands

Lori Livacich isn’t just a sourcing expert — she’s a force of nature.

With over 25 years at the intersection of business, creativity, and purpose, Lori has a knack for helping brands think bigger and do better. From building the iconic Ferocious Buddha brand alongside Dave Meltzer to launching the Hero Lapel Pin honoring essential workers during COVID, Lori turns vision into action and ideas into impact.

She started her career in advertising and marketing, then took the reins of her family’s farming and wholesale produce business — blazing trails in a male-dominated industry and serving on the California Strawberry Advisory Board at just 25. Her journey spans public relations, building successful ventures like Beck & Call and atipikel, and pioneering products that empower women and uplift communities.

Today, she leads Products with Purpose, where her mission is clear: empower brands to align their merchandise and marketing with their values. No compromises. No shortcuts. Just great products, responsibly made, with stories worth telling.

Lori’s vibrant energy and deep experience make her the ultimate connector between brands and ethically sourced, sustainable products that don’t just sit on a shelf — they start conversations. From Keysters (crafted by women in recovery) to Patriotic and Camo Keysters supporting Veterans, Lori is committed to creating products that honor heroes, empower women, and give back.

When she’s not matchmaking brands with mission-driven makers, Lori is cheering on her amazing 31-year-old daughter, Lindsey, hanging with her 75-pound poodle Louis V, or dreaming up the next big idea.

Her motto? Don’t look back — you’re not going that way.

Close-up of a smiling older woman with short gray hair, wearing glasses, earrings, and a white top.

Quick Facts

  • 25+ years sourcing & product development experience

  • 1000+ products sourced

  • Passionate advocate for sustainability and fair trade

  • Lifelong cheerleader for women-led businesses

Young woman with glasses smiling on city street with cars and tall buildings in the background.
Colorful beaded hair ties with alphabet beads spelling words like "LOVE" and "GRAT
Close-up of colorful fabric keychains with motivational words like 'Thankful,' 'Humble,' 'Joy,' 'Healthy,' and 'Hope.'
Two reusable fabric market bags filled with fresh flowers, one black and one beige, placed on a wooden surface against a white wall.
A thank you note with a pinned button on top that has a heart with the text 'COVID-19' inside it, surrounded by the words 'HERO' and '2020'. The note says, 'Thank You For Being A Front-Line Hero.'
Close-up of hanging earrings, including large teardrop-shaped earrings with turquoise inlay and intricate metalwork, on a jewelry display board.
Group of volunteers packing food items into boxes at a charity event.
Two construction workers on a building site, one sawing wood and the other sitting on the wooden structure, with a bright blue sky in the background.
Group of young adults working together on a woodworking project outdoors in a park, carrying large wooden beams.
A woman and a girl planting a small tree together in a park, smiling and giving high five.
Children lifting a paper globe outdoors, with trees and blue sky in the background.
Colorful clay figurines arranged in a social network pattern on a light blue background.

WHAT I BRING TO THE TABLE:

  • Deep experience in sourcing, supply chain, and ethical manufacturing

  • Strategic consulting for brand alignment and impact marketing

  • Campaign development that moves people and raises funds

  • A network of rockstar partners and purpose-driven makers

  • A whole lot of enthusiasm, experience, and big-dream energy

You don’t just want your brand to look good; You want it to do good. That’s where I come in.

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A NOTE FROM LORI:

“I started my career in advertising and sales; learning the art of storytelling, relationship-building, and big-picture thinking. But it wasn’t until I stepped into my family’s product manufacturing business that I saw just how powerful products could be when backed by integrity. I was one of the first women to lead in that space nationally (and yes, I shook up the status quo).

Since then, I’ve sourced and developed over 1,000 products, built brands from scratch, and worked with businesses of all sizes to help them bridge the gap between what they believe and what they deliver.

I’ve launched my own product lines, built mission-driven collaborations (like the GEE Band campaign for the Unstoppable Foundation), and helped dozens of companies align their swag, gifts, and merchandise with real-world impact.

I also use my platform to champion brands and makers that are doing it right; through affiliate partnerships, social promotion, and curated collaborations that bring visibility (and revenue) to those leading with purpose.”


Let’s create something that matters

Two smiling young girls in blue dresses holding a sign that says 'I am Unstoppable' against a pink wall.
Two reusable fabric tote bags filled with mixed flowers, placed on a wooden floor against a white wall.
Two people shaking hands over a table with wind turbine models, documents, and drawings, in an office with green plants in the foreground.
Work with Lori